Start building your best body today!

Personalised 12 week online coaching program

12 Weeks To A Brand New YOU

If you're ready to start working towards your healthiest you, this is the solution you've been looking for...

Achieving great results isn't about over-training or eating boring food.

If you've struggled to create that well-built physique you've always dreamed of, then this is the solution you've been looking for!


What You'll Get:

  • An initial 1-to-1 consultation to discuss your goals & training history (via Zoom or in person);
  • 1x PERSONALISED 12-week exercise program to help you reach your goals;
  • Recipe packs, shopping lists, nutrition tutorials, printable food charts & more!
  • CUSTOMISED food diary feedback throughout the 12 weeks; AND!
  • The opportunity to be personally accountable for 12 weeks, and start building your best body NOW!

Find out how Tracee Arnup ditched the diets and finally achieved her dream body!

Check out what our clients have to say:

Greg Tyler

"The online support from Dave was second-to-none. The best part is that I'm able to keep and maintain these results because it's not just another complicated diet and was so simple to follow!"

- Greg Tyler


Kim Vu

"Dave & Trish are amazing online coaches! They've been so patient and so generous with their time whilst working with me online. I love how they inspire me and make me WANT to work hard."

- Kim Vu

Rachel Oliver lost over 35kg using the information in this program!

About the Trainers

Dave & Trish are body transformation, athletic conditioning specialists and sports nutritionists.

Dave is a dad of a two young boys, former British Soldier of 9 years. He has an extensive event portfolio completing Iron-mans, numerous ultra-marathons and 24 hour obstacle races in Australia and across the globe, as well as staying in shape all year round.

Trish is a WFF Miss Universe and pro athlete with an extensive background in competing. She specialises in teaching men and women how to stay lean and healthy all year round, WITHOUT needing to ever compete or step on stage.

Together Dave and Trish have coached and motivated thousands of men and women to change their lives, achieve their best shape ever and actually start loving working out and eating healthy.

Learn how to make delicious, nutritious food that promotes optimal health and makes you feel great!


$4x monthly payments of $249.50:


Become the best version of you!

If you're stuck in a rut and ready for life-changing results, simply fill out the form and get started today!


Note that this signup form is best viewed on desktop.

Have Questions? We Have Answers.

Is this a diet plan?

No, this is very different from your bog standard meal plans and exercise programs. We believe success comes from following a step-by-step process.

Whilst we will be giving you plenty of fantastic recipes to make and a structured training program to follow, we believe education is key to achieving and keeping your results. This program is designed to help you create your own plan that suits and fits in with your lifestyle, and the accountability to ensure you maintain it long-term.

Many diet plans and fads are designed to help people lose weight quickly but they're not deigned to help them keep the weight off. There are more gyms, online coaches and trainers than there has ever been, and yet we're still not improving the health related statics. Most people fail to keep the weight off long-term because they are trying to follow a plan that simply isn't built for them.

At the Ab Factory, we're more interested in helping you keep the weight off rather than losing it as quick as possible. Success to us is being able to help someone sustain their result. If you're after a quick fix or quick weight loss plan then this program is NOT for you.

Is this a full program?

Yes! Sustainable change takes time and whilst the information in this program is life changing, true success comes from being able to implement, maintain and adapt as our lives evolve. This is why our program is not only educational but also tailored to each invidividual. 

Most people fail because they launch into unsustainable nutrition and exercise programs. Diets and gym programs are designed to help you lose weight quickly, but they aren't designed to help you keep the weight off. Did you know 95% of people that go on a diet actually put all the weight back on within the first 2 years?

All of our success stories have started with the information in this program and slowly implemented it bit by bit, all the while increasing their mental and physical strength throughout their journey. 

They've achieved a great result and maintained it. They have found their own personal blueprint and kept it forever. This (to us) is success!


The content, information, opinions, and viewpoints contained on this website are those of the authors and the company directors. Whilst the Ab Factory and its staff take great care and make every attempt to review the contents for relevance and accuracy, the information is general in nature and therefore should not substitute professional advice. For this reason, AB FACTORY MAKES NO WARRANTY, EXPRESSED OR IMPLIED, as to the completeness of the content or educational materials contained on this website. 

The information and education material contained on this website is to promote the general understanding of health and improved body composition. For individual advice including any medical issues or concerns, always consult your physician or, in serious cases, seek immediate medical assistance. Ab Factory makes no warranty that the information contained herein will be error free, and the readers of such information use such at their OWN RISK.